According to Mashable.com, UPS has recently launched a new service that will notify customers via text message, email, or phone call at some point the day before they receive a package. This service, titled "UPS My Choice" is apparently free unless a customer would like to pay $5.00 to reschedule the delivery or reroute the package to another address. The main objective for this new strategy is to cut back the costs of multiple delivery attempts that are caused by online shoppers. While this is clearly a marketing plan for UPS, I think it can turn into a great PR move as well. This new application can allow UPS to cater to its customers who are busy throughout the day and do not have time to be at home to wait around for a package. The service can better reach the needs of the people who work 9-5 and are forced to do most of their shopping online. Personally, I find it extremely frustrating to come home to a note on my door saying that the UPS service has "just missed me" and I will need to go pick up my package at the selected location or wait for the second time they come. To me, this new service will not only benefit UPS by cutting back the costs of missed deliveries but it will also help those customers who are busy throughout the day by notifying them through technology. Either way, I think it is a win- win!
This is a GREAT idea! There is nothing in this world more aggravating than knowing your package is going to come and knowing you’re not going to be home for retrieve it! When I moved into my new apartment the UPA guy attempted to bring my bed three times. This wasn’t a light package, it was an entire mattress AND bed post. Finally, the last time her was there he was aggravated and didn’t want to have to come back just know I wouldn’t be there, thoughtfully, instead of making me come all the way to the UPS to get it, he left a note. This is what is said: Hi, I’m not coming back here again, here’s my cell phone number, call me when you’re home”. I lucked out, but not every UPS guy is that nice and had he not given me the opportunity to call him, I would have had to struggle through NYC with this bed. I think this new service will be very helpful and appreciated!
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