McDonalds recently announced its bringing back of the "mcRib"-a boneless pork sandwich that was first introduced in 1982 and is usually only offered at random franchises. In order to successfully tell America about this new (but old) sandwich, McDonalds has decided to launch a game on Facebook that asks players to chart their progress using the "#mcRib" hashtag on Twitter. The game, titled "The Quest", is hoping to generate interest among the younger crowd, a source says.
I think that this is a great idea created by McDonalds because it not only calls for action by making a game, but also generates high interest by combining two very popular social media sites (Facebook, Twitter). I think that this will be a successful PR/marketing move due to past social media experiences that McDonalds has created such as "McDonalds Monopoly".
I agree. Through the social media, they are making the public take action, and bringing them into a store. By making it a game, it becomes bigger than just the mcrib, it becomes a big community talking about Mcdonalds, and making them active in a positive way.
ReplyDeleteI agree completely that using social media will probably be successful for McDonalds, but not because their monopoly was, but rather because social media has proven to generate more attention. Plus by putting a game at the fingertips of people on social media sites, it basically sets them up for success. Think about it how often do people use social media as a distraction from what they really should be doing?
ReplyDeleteI agree. McDonald's has always been very good at incorporating social media and allowing the public to take action. Their use of social media has created buzz in positive ways. By making it into a game, they make it fun and people end up talking about McDonald's and not just the mcrib.
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